we are the ones who build the social networks.  where would facebook be without all our likes, twitter without all our tweets, or linkedin without all our connections?  so once you own yourself and your namespace online as i talked about yesterday, the next step is to own your content. 

for a while i've been wanting to start a service that lets each of us own our contributions online.  fortunately, IFTTT (if this, then that) saved me the trouble and went and built a beautiful service -- far better than i could have dreamed.

with IFTTT, you can build 'recipes' that allow you to capture what you do online for eternity, such as saving all your instagram pics to dropbox, or logging all of your foursquare checkins to an evernote folder...

i'm an early adopter and love trying out new online services.  the problem is that many of them die, and often times so does all of your content that you poured in to that now defunct service.  i know this all too well, just as my now extinct checkin via gowalla from the great wall of china a few years ago.

or, arguably even worse than one of your favorite online startups going under, is being slave to the ones that make it.  twitter has now *slowly* started to make one's tweet archive downloadable, but they are the exception.  why is it so hard to actually own, download, and control what we produce?

i'm a huge fan of evernote, which since it's founding has promised to keep your data safe, private, and accessible.  combining evernote (and/or dropbox / google drive if you so desire) with IFTTT, and voila -- you've got ownership and access to everything you create online.

i was glad to see that IFTTT recently raised a $7mm round from Andreessen and others, for losing this online service would be a huge step backwards for the internet.

check out all of the IFTTT channels.  go create some of your own recipes... but there's still so much potential.

which channel or service do you hope they add?  

Authorjonathan hegranes